There are thousands of books on success, but very few on failure. But it's only when we understand the real causes of failure, that we can design our lives for maximum success. In this groundbreaking book, leading business mentor Siimon Reynolds reveals the 16 causes of failure, and provides powerful ways we can overcome them and create the life of our dreams. Over 3 years, Reynolds undertook a comprehensive research study of why people fail in business, sport and their personal lives. Blending fascinating stories with cutting edge science, Reynolds proves that not only is failure largely predictable, but success can be deliberately engineered. Why People Fail is a must read for anyone who is ambitious and seeks a high level of achievement in their personal and professional lives.